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At ASAP Ventures we focus on four success characteristics - Management, Markets, Momentum and Mass. The management must be skilled and passionate. The markets must be large, dynamic, and robust. The company must be able to demonstrate significant momentum in engaging its marketplace. It must do so in a way which indicates that it will sustain the mass - a combination of financial performance and rightly positioned partnerships -- necessary to compete in the future. The artful blend of these is essential in evaluating the potential for success in early stage enterprises.
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